Overview:
"The body of this research seeks to create an Industry Technology Roadmap for one segment
of the U.S. textile and apparel industry, specifically, the flushable pre-moistened nonwoven
wipes industry. Industry Technology Roadmapping is a new type of strategic planning method.
Previous technology forecasting methods allowed planners to identify several alternate future
states or scenarios and provided uncertainty in either product needs or technological
developments. In contrast, Industry Technology Roadmapping allows a company or an
industry to proactively plan and prepare for its future by offering future goals, critical
requirements and, finally, solutions to achieve the future goals. In addition, Roadmapping
works as an effective organizational learning and knowledge creation tool and induces
collaboration and new partnerships among companies as well. Currently, flushable premoistened
nonwoven wipes emerge as new textile products and attempt to expand their
future markets. During this research, industry expert interviews and surveys, consumer
surveys, heavy user surveys, creation of an Internet blog, and literature review including a
patent analysis were conducted for data gathering. The resulting Roadmap provides the
nonwoven wipes industry valuable information about the potential future markets, required
properties, the current environment of flushable wipes, including challenges, strength, and
opportunities, and the solutions. These can help the U.S. nonwoven wipes industry to do
informed investment into research, development and manufacturing facilities." (Kim.M.J., 2009)
Kim.M.J. (2009) "Textile Technology Management",North Carolina State University, Raleigh, North Carolina