Learning from applying Technology roadmapping process

Yee, C.L. and Teoh, K.G.C., 2010, Learning from applying Technology roadmapping process, Paper for GSM-FEP-AGBA Conference 2010 and 7th Annual AGBA World Congress, CD Format, 1-3 December 2010, Palm Garden Hotel, Putrajaya, Malaysia. Paper no.: MG001, pp. 2.



Yee Choy Leong
Graduate School of Management,
Universiti Putra Malaysia 43400 UPM Serdang, Selangor, Malaysia
e-mail: yee@econ.upm.edu.my

Kenny Teoh Guan Cheng
Department of Management and Marketing,
Faculty of Economics and Management
Universiti Putra Malaysia 43400 UPM Serdang, Selangor, Malaysia

Abstract

This paper reports a field research in a real life industrial setting that test a Technology Roadmapping process. Technology Roadmapping is an effective tool to assist companies in technology strategic planning. The roadmap generated for this process assists managers to monitor and manage their technology development. This paper illustrates step-by-step how the test was conducted through field experiment and industrial workshops (i.e. focus group). It gathers comments and opinions from managers about the practicality and usefulness of the process. The learning from this work is use as basis and guidelines for future practices. Finally, the implications of this research to managers and academics are discussed.

Keywords: learning; technology roadmapping; process; roadmap; industrial practices